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Keywords: Methodological innovation
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Journal Articles
Worldwide Hospitality and Tourism Themes (2026) 18 (3): 446–457.
Published: 15 April 2026
... tourism scholars. Participants were purposively selected based on their engagement with methodological innovation and familiarity with neuroscience applications. Interview data were transcribed verbatim and analyzed through thematic analysis following Braun and Clarke’s six-phase framework. Findings were...
