...Sotiroula Liasidou; Galina Berjozkina; Kosmas Pipyros Purpose Generation Z, Millennials, young travellers or iGeneration represent the age range from 18 to 29 with uniquely different characteristics and tourism preferences. This study aims to understand the travel behaviour of young travellers...

...Célia Veiga; Margarida Custódio Santos; Paulo Águas; José António C. Santos Purpose The purpose of this study is to identify the characteristics of the millennials segment that is most likely to cause a significant disruption in the way the tourism sector is currently structured. A profile...

... to provide an overview of the main trends and profiles of the main market segments. Findings The most relevant segments identified and profiled are the seniors and millennials. The importance of this two generational segments for tourism derives from their large dimensions and strong interest...

... to practitioners. Findings – The author identified four trends: millennials replacing baby boomers as the major business travel segment, increased use of mobile devices, dynamic pricing and marketing dollars shifting to social media. The implications of each of the trends are discussed. The findings provided...