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Keywords: Mixed methods design
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Journal Articles
Sustainability communication in hospitality in peripheral tourist destinations: Implications for marketing strategies
Available to Purchase
Worldwide Hospitality and Tourism Themes (2019) 11 (6): 660–676.
Published: 02 December 2019
.../approach To accomplish these objectives, a sequential mixed methods design with three interconnected phases was used, including quantitative data and content analysis. Findings Less than 10% of hotels located in a tourist destination strongly dependent on air transportation and peripheral to the main...
