... longer and aim to attract more high spending visitors. The sustainable development of tourism in Europe is still inhibited by three major factors: Sustainable tourism National tourism organizations European tourism Overtourism Accessibility Climate change Last year Europe attained...

... that different approaches for managing the diverse stakeholders in the context of destination marketing are required. Practical implications A key finding that cooperation is not uniform has several implications for national tourism organizations (NTOs) around the globe. Study shows that the expectations...