... Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Tourism geography Destination image Emerging destinations Kazakhstan Framing analysis Netnography Funding: This research received no external funding. Kazakhstan has attracted...

... methodology that combines eye-tracking technology and netnography to produce empirical, behaviour-oriented insights regarding visitor engagement and digital memory practices. Hungary serves as a case study to illustrate how these methodologies can improve ethical interpretation, display design and visitor...