..., expectancy and memory pathways; cultural modulation of neural food responses through developmental plasticity; and methodological innovations including neuroimaging, neuromarketing tools and multimodal assessment. Approximately, 75% of reviewed studies drew on Western populations, limiting cross-cultural...

...Betul Yesiltepe Erkayiran Purpose This study aims to examine the current and potential use of neuroscience-based methods in the tourism and hospitality field by exploring the perceptions, expectations and application tendencies of both academics and managers of companies providing neuromarketing...

... et al., 2023 ; Al-Nafjan et al., 2023 ; Cardoso and Fraga, 2024). Neuroscience Neurotourism Touristic experience Neuromarketing Ecological validity Biometric measurements As explaining why and how the tourism experience is shaped solely based...

... and neuromarketing (2020–2022), and a recent emphasis on consumer attention and experiential applications (2023–2025). Results also indicate that while research activity is growing, contributions remain fragmented across disciplines and journals, reflecting both the novelty and interdisciplinary character...