... these approaches can contribute to the development of the sector and future research perspectives. Design/methodology/approach The article is based on a conceptual evaluation and literature review of existing studies focusing on neuroscience-based approaches in hospitality and tourism research. The discussion...

...Uzeyir Kement Purpose This study aims to comprehensively address the current state, application areas, methodological opportunities and limitations of neuroscience-based methods and techniques in hospitality and tourism research. Accordingly, the contribution of neuroscientific approaches...

... attention Emotional experience Neuroscience Physiological and behavioral methods In recent years, business interest has grown in applying neurophysiological tools to investigate consumer behaviors in the restaurant industry. These tools provide objective measures of cognitive, emotional...

... the neurobiology of flight anxiety, emotional regulation and longitudinal neurocognitive trajectories across the full travel experience, offering a foundation for future interdisciplinary research in passenger neuroscience and experience design. 14 01 2026 16 02 2026 13 03 2026 30 03 2026...

...Elif Güner; Mevlüde Işık Purpose The aim of this systematic review is to report food image databases and their properties and to exemplify the use of these databases in neuroscience studies in the fields of food services and tourism. Design/methodology/approach The keywords “food image...

...Faruk Gökçe; Çağrı Sürücü; Yusuf Gökçe Purpose This study aims to evaluate neuroscience in the tourism context not merely as a set of measurement tools but as a conceptual framework for explanation and evidence generation that links the touristic experience across biological, cognitive...

...Burak Arslan; Yaşar Gültekin; Zuhal Cilingir Uk; Yetkin Bulut Purpose Using the Web of Science (WoS) core collection, this study attempts to offer a methodical bibliometric examination of neuroscience applications in tourism research. Design/methodology/approach Following the Preferred...