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Keywords: Neuroscience methods
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Journal Articles
Worldwide Hospitality and Tourism Themes (2026) 18 (3): 446–457.
Published: 15 April 2026
... approaches. While surveys and interviews have generated substantial insights into tourist perceptions and emotions, they remain limited in capturing unconscious and moment-to-moment experiential processes. The study aims to explore tourism scholars’ perceptions of neuroscience methods and to develop...
