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Worldwide Hospitality and Tourism Themes (2021) 13 (5): 569–583.
Published: 29 July 2021
...Sonia Bharwani; David Mathews Purpose This study is an empirical exploration of the tech-based transformation strategies being adopted by luxury hotels in India to assuage the fear psychosis and restore guest confidence in the context of the COVID-19 pandemic. It sheds light on the “new normal...

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