...Jan Derco; Dana Tometzová Purpose The aim of the paper is to process clients’ online reviews of 20 spa locations in the Slovak Republic in the form of a case study. The purpose is to identify and specify the shortcomings of Slovak spa resorts as well as the needs and preferences of their clientele...

... to understand their degree of dependence on online reviews while making hospitality consumption-related decisions. Findings This paper looks at both influencer marketing and online reviews by consumers to understand consumption toward advocated brand. Influencers who are perceived as unbiased...

...Cristina Oliveira; Ana Brochado; Sérgio Moro; Paulo Rita Purpose Overall, there is a lack of research using online reviews as a proxy of customer experience when addressing the study of tourism in island destinations. Design/methodology/approach The current investigation aims to fill this gap...

...Dr John Bowen, Dr Seyhmus Baloglu; HyeRyeon Lee; Shane C. Blum Purpose – The purpose of this paper is to investigate how hotels respond to online reviews on a third-party Web site (such as TripAdvisor) based on the hotel’s star rating. Design/methodology/approach – Content analysis was used...