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Keywords: Profitability
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Journal Articles
The role of information technology applications in profitability: A study of the Indian travel and tourism industry
Available to Purchase
Worldwide Hospitality and Tourism Themes (2019) 11 (4): 429–437.
Published: 12 August 2019
...Vikas Madhukar; Deependra Sharma Purpose This paper aims to investigate the role of information technology (IT) applications in the profitability of the Indian travel and tourism industry. Design/methodology/approach Qualitative research was conducted and an in-depth interview technique...
