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Keywords: Rebranding
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Journal Articles
Worldwide Hospitality and Tourism Themes (2022) 14 (1): 56–64.
Published: 31 December 2021
...John Bowen; Sandra Sotomayor Purpose This paper aims to indicate the importance of including residents in the rebranding of a destination. Design/methodology/approach This article is based on a literature review. Findings The World Tourism Organization recently adapted the United Nations...
