... Publishing Limited Licensed re-use rights only Cultural tourism Heritage values Rural tourism Authentic experience Cultural tourism is one of the largest and fastest growing global tourism markets, accounting for an estimated 39% of all overall tourism activity (European Commission, 2019...

...Anita Auzina; Andra Zvirbule; Liga Jankova Purpose The study aims to identify the opinions of rural tourism service providers on synergy between rural and smart tourism in Latvia, Zemgale region. Design/methodology/approach The research is of a qualitative nature and it profiles possibilities...

...Ardhendu Shekhar Singh; Sanjai K. Parahoo; Madhavi Ayyagari; Thanika Devi Juwaheer Purpose In this viewpoint, the theme editors provide an overview of the theme issue that aims to address the role of rural tourism in supporting the wellbeing and socio-economic development of local stakeholders...

... in the rural tourism experience will depend on the context in which it takes place and on the regularity of such naturally occurring interactions over time (Kastenholz et al., 2018). Arminda Paço can be contacted at: apaco@ubi.pt 13 08 2022 13 08 2022 13 08 2022 © Emerald...

...Rajesh Aithal; R.K. Anil; Dechen Angmo Purpose This paper aims to study organisations involved in rural tourism during the COVID-19 crisis and draw out lessons for similar organisations. Design/methodology/approach A qualitative approach has been adopted to develop the case studies...

...Ardhendu Shekhar Singh; Sanjai K. Parahoo; Madhavi Ayyagari; Thanika Devi Juwaheer Purpose This concluding paper summarizes the articles presented in this issue and the significant themes that emerged from the authors' contributions. The main objective of this theme issue on rural tourism...

... rights only Phygital heritage Rural tourism Cultural heritage Digitalization Covid-19 Destination recovery and resilience Sustainable development Thailand The socio-economic impacts of Covid-19 on tourism destinations globally have been devastating. Particularly, the impacts on lives...

...Saurabh Kumar Dixit; Kimberley Camelia S. Langstieh; Abijith Abraham Purpose This paper aims to derive insights from Kongthong village, popularly known as the “whistling village,” a low-key rural tourism destination that has often gone under the radar. As an upcoming rural tourism destination...

...Lienite Litavniece; Inese Silicka; Zanete Garanti; Galina Berjozkina; Stathis Kolongou Purpose The paper aims to identify the success factors that guide the sustainable development of rural tourism destinations in Cyprus. Design/methodology/approach For the purpose of this study, two rural...

... and traditions contribute to the development of sustainable tourism by relating the practices to the sustainable development goals (SDGs) 1, 8, 10, 11, 12 and 17. Design/methodology/approach Drawing on a literature review on the topic of sustainable rural tourism, this paper uses a case-study methodological...

... can be contacted at: svtl.berezka@gmail.com © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Russia Rural tourism Customer value Experience economy Sustainable rural development Small cities Tourism is an important sector...

... for the environment is imperative to the success of rural tourism. Linda Osti can be contacted at: Linda.Osti@unibz.it © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Agritourism Clustering Rural tourism Countryside capital Landscape Over...

..., in a post-communist and post-conflict context. The study uses a comprehensive desk-research based on secondary data from key industry and academic sources. Findings The research findings show that rural tourism can greatly support the (re)development of post-conflict destinations, and it makes...

.... Originality/value The main output of this study is designed to provide guidance for the management of the association of the most beautiful villages of Russia, inhabitants of the most beautiful villages, rural tourism companies and local authorities in transition to the new experience economy approach...

... communities to participate in all stages of planning, developing and managing the tourism venture. Involving community members in the formulation of supporting tourism regulations, implementation, monitoring and evaluation procedures would be beneficial for sustainable development of rural tourism. Building...

... in rural areas. Consequently, it is one of the main factors for sustainable development in the social context. Design/methodology/approach – Quantitative and qualitative research was undertaken of 36 villages that have been developing rural tourism for at least 20 years in Poland. In-depth interviews...

... scenarios; and the benefit of adapting evidence-based practices (ECP) in Semporna, Sabah. Practical implications – The implications of this study include a plan to bring forth a non-parochial and innovative approach in rural tourism policymaking process and to advocate evidence-based intervention...

... on tourists’ behavioural intentions and the indirect effect through satisfaction, in the context of rural tourism destinations in Malaysia. It also aims to investigate how tourists’ socio-demographic characteristics (e.g. previous visits, tourist type, etc.) affected their perceptions on destination quality...

... to the strategic question: “How do we develop more sustainable and responsible rural tourism by benchmarking innovations and new practices in Asia?” Design/methodology/approach – A content analysis of the papers was undertaken to learn from best practices within and outside Asia. Structured questions were...

... in rural tourism, and how the best practice from the Asia Pacific region can be used to strategize the nine-stage plan to develop and sustain it in the long term. Design/methodology/approach – This paper is formulated using a case study approach based on the lessons learned and the best practices...