...Sema Ekincek; Ali Ekincek Purpose This study examines technological transformation in tourism through smart tourism, Hospitality 4.0 and creative tourism, and develops a context-sensitive Smart–Creative Integration Framework for Kazakhstan. Despite its strong natural and cultural tourism potential...

... aspects of tourism technology, such as cybersecurity, digital marketing, smart tourism initiatives, the role of social media and the impact of emerging technologies like artificial intelligence through different perspectives of discussion. Findings Each article provides useful conclusions that shed...

... SWOT analysis was conducted using data from participants and relevant documentation to assess the feasibility of smart tourism initiatives in Şile. Findings The analysis reveals that Şile, due to its proximity to Istanbul, has significant potential to develop into a smart tourism destination. Key...

...Emre Samancioglu; Sarp Kumlu; Emrah Ozkul Purpose This research aims to reveal the role of sustainability in tourism in terms of smart technologies by addressing the relationship between smart tourism and sustainability through a thematic literature analysis. Design/methodology/approach...

... certification (https://www.bcorporation.net/en-us/). © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Circular economy Start-ups Smart tourism Tourism 4.0 Sustainability Interest in implementing circular economic principles in tourism...

... to the development and accessibility of technologies and the quality of society. Design/methodology/approach This study reviews the accessibility of the tourism industry and the expansion of smart tourism in terms of sustainability, reviewing a wide range of research papers and analysing the concepts, findings...

...Galina Berjozkina; Kenny James Kuruvilla Purpose This study aims to examine and analyse data relating to cultural heritage, smart tourism and smart tourism tools for preserving cultural heritage in the Baltic states – Estonia, Latvia and Lithuania. Design/methodology/approach The paper...

...Anda Zvaigzne; Iveta Mietule; Inta Kotane; Aija Vonoga; Ruta Meiste Purpose The purpose of this study is to provide a thematic literature analysis of smart tourism and the role of stakeholders and synergy relating to the implementation of smart tourism. Design/methodology/approach The study...

...Zanete Garanti; Anda Zvaigzne; Galina Berjozkina Purpose Provides an overview of the article collection in this theme issue that explores the concept of “smart tourism” and in particular, developments and issues that are important for the Baltic States. Design/methodology/approach The article...

...Zanete Garanti; Galina Berjozkina; Anda Zvaigzne Purpose This study aims to provide a summary of the key outcomes and reflections related to the theme issue question, “Smart tourism: what developments and issues are important to the Baltic states?” Design/methodology/approach This study...

...Zanete Garanti Purpose This study aims to describe the concept of smart tourism, placing emphasis on the smart tourism ecosystem and value co-creation concept within the system at a destination level. The work also summarizes the key challenges associated with smart tourism implementation...

...Anita Auzina; Andra Zvirbule; Liga Jankova Purpose The study aims to identify the opinions of rural tourism service providers on synergy between rural and smart tourism in Latvia, Zemgale region. Design/methodology/approach The research is of a qualitative nature and it profiles possibilities...

... companies. According to the European Union's transition pathway for tourism (European Commission, 2022), it is necessary to increasingly digitalize processes, use artificial intelligence and new technologies, and develop data-based decision-making. In our view, to promote smart tourism development...

... deals with tourism in the 21st century, its innovations, changes, and trends. Findings The levels and directions of development of Tartu, Kaunas, and Daugavpils as a smart tourism destination are different. Although all three are the second largest cities in each Baltic State, their initial...

...Alfonso Vargas-Sánchez; Adolfo Elizondo Saltos Purpose The purpose of this study is to present the state-of-the-art scientific research in the intersection between smart tourism and social networks to better understand the role of the latter (such as Facebook and Twitter) in the development...