...Divya Bhatnagar; Jigar Shah Purpose The purpose of this research study is to examine the dynamic relationship between social media platforms and the changing landscape of education and practice in the hospitality and tourism sector. The study seeks to position social media as both a pedagogical...

...Christiana Stylianou; Kosmas Pipyros; Anastasia Aslanides Purpose This study explores the strategies employed and challenges faced by various stakeholder groups in Cyprus as they engage in rural place branding through social media. Design/methodology/approach Qualitative research is used...

... and Marketing , Bournemouth University Business School , Edward Elgar Publishing , Cheltenham . Roberts , L. , Hall , D. and Morag , M. (2017), New Directions in Rural Tourism , Routledge , New York . Senyao , S. and Ha , S. (2022), “ How social media influences resident...

...Eliza Vlasich; Diane Lee; Catherine Archer Purpose This study utilises a case study approach to explore how local tourism providers in the Shire of Collie, Western Australia (Collie), a coal-mining region, use social media to promote the providers' businesses and the destination. Design...

... at: sandeep.munjal1973@gmail.com © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Digital Digital marketing Technology Hospitality industry Social media Hospitality services Tourism The papers provide a background and framework of some critical issues...

... future. These factors are: the role of social media in how businesses will operate in the near future; information technology applications as influencers of profitability; the evolution of risk management techniques; differentiated valuation models; innovative ways to retain talent; and remodelling...

...Vikas Gupta Purpose This study aims to evaluate the role of social media on the hotel decision-making process of consumers during the evaluation stage of searching, identifying the alternatives and selecting a hotel in India. It will help the stakeholders in the hotel industry of India to make...

... to identify and assess the likely impact of innovation, information technology, social media and related developments on tourism and hospitality industry development in India. The theme issue collection of this paper provides a rich picture of the occurring changes and prospects for the future. © Emerald...

..., big data analytics, social media and online communities and the sharing economy. The findings provide valuable insights for practitioners and researchers. Originality/value This paper provides a current view of how the advances in technology have evolved into four separate trends...

...Dr John Bowen, Dr Seyhmus Baloglu; John Bowen Purpose – This paper aims to review relevant literature to identify trends affecting social media to help managers and researchers better understand social media; this paper also provides the implications of these trends for mangers and researchers...

... communication through a central or peripheral route. Findings – The results of this research showed that consumer attitudes are affected by the source credibility, but not by the level of elaboration. Also, intentions to stay at the hotel and intentions to engage with the hotel brand via social media were...

...Dr John Bowen, Dr Seyhmus Baloglu; John Bowen; Seyhmus Baloglu Purpose – The purpose of this paper is to summarize the contribution of the theme issue on the current and future impact of social media on hospitality and tourism. The authors reviewed the papers looking for common themes among...

... and its longitudinal design, but the findings provide additional insight to current literature in social media. Practical implications – A series of suggestions were advanced from the findings to help hospitality managers better engage Facebook users. Originality/value – This is probably...

...Dr John Bowen, Dr Seyhmus Baloglu; Hanim Kader Sanliöz Özgen; Metin Kozak Purpose – This study aims to examine various forms of hotel businesses’ social media (SM) practices by analysing TripAdvisor (TA) and examining its critical role in decision-making. As a well-known platform of SM in tourism...

...Dr John Bowen, Dr Seyhmus Baloglu; Richard Ghiselli; Jing Ma Purpose – The purpose of this paper is to examine the use of social media by restaurants in China and the extent to which consumers are using it to obtain information about dining options. Design/methodology/approach...

.... The paper captures significant strategy shifts, lists the top integrated digital awareness systems, and presents a new model in innovative hotel pricing empowerment for hotels. Canadian hotels Destination marketing Hotel marketing Social media Digital media Revenue management Marketing Hotels...

.../approach The author reviews the literature on the role of social media and uses in‐depth interviews to gain a deeper understanding of how technology is used to check images. Findings A clear pattern to image formation is clear when image‐validators seek general insights from past customers...