...Tshinakaho Nyathela-Sunday; Nina Septoe; Celiwe Zorah Menze; Ilhaam Banoobai-Anwar; Beverley Seager; Nadia Davids; Cindy Buser Purpose This paper aims to address the following questions: What is the impact of the pandemic on the hospitality industry in South Africa? Which innovations...

... and destination image. Findings This paper observes that responsible tourism policy can help improve the image of destination South Africa. Research limitations/implications This paper provides recommendations for destinations impacted by a negative global perception or being seen as a risky area...