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Keywords: Thematic tours
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Journal Articles
Worldwide Hospitality and Tourism Themes (2026) 18 (2): 224–236.
Published: 19 February 2026
...Burak Düz Purpose Despite its increasing integration into travel services, there has been limited exploration of artificial intelligence ( AI ) technologies in thematic tour contexts. Identifying AI’s emerging roles in these tours can offer valuable insights into how this technology is applied...
