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Keywords: Tour guiding
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Journal Articles
Worldwide Hospitality and Tourism Themes 1–13.
Published: 19 February 2026
... efficiency and customer focus, augments thematic experiences and strengthens human tour guide capabilities by taking over routine and low-skill tasks. As a result, AI becomes a key facilitator for tour operators, customers and human tour guides across three phases: pre-tour, on-tour and post-tour...
Journal Articles

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