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Keywords: Tour guiding
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Journal Articles
James Bond for a day: emerging roles of AI in thematic tour contexts
Available to Purchase
Worldwide Hospitality and Tourism Themes 1–13.
Published: 19 February 2026
... efficiency and customer focus, augments thematic experiences and strengthens human tour guide capabilities by taking over routine and low-skill tasks. As a result, AI becomes a key facilitator for tour operators, customers and human tour guides across three phases: pre-tour, on-tour and post-tour...
Journal Articles
Tourism as a bridge for inter-cultural understanding and reconciliation despite the COVID-19 challenges: an interview with Dr Itsik Peres
Available to Purchase
Worldwide Hospitality and Tourism Themes (2021) 13 (3): 397–400.
Published: 07 June 2021
... consists of an academic interview with Mr Itsik (Isaac) Peres and presents an engaging discussion between the experienced and knowledgeable tour guide and a scholar of resilience. Findings Mr Peres calls for a balanced approach that views health considerations as the top priority but at the same time...
