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Keywords: Tour operator
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Journal Articles
Marketing and communication of responsibility in volunteer tourism
Available to Purchase
Worldwide Hospitality and Tourism Themes (2015) 7 (2): 159–180.
Published: 13 April 2015
... Emerald Group Publishing Limited 2015 Consequently, the aim of this paper is to better understand the ability and willingness of volunteer tour operators to improve their responsible tourism communication messages. The paper is structured as follows. First, we review the feedback received from our...
