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Keywords: TripAdvisor
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Journal Articles
Worldwide Hospitality and Tourism Themes (2026) 18 (2): 163–175.
Published: 27 February 2026
... as a single case study. Boztepe (Ordu, Türkiye) was selected as the case destination, and Tripadvisor user reviews (n = 588) constituted the text-based dataset. The data were analysed using a deductive content analysis approach with MAXQDA Analytics Pro 2020. Findings The findings indicate...
Journal Articles
Worldwide Hospitality and Tourism Themes (2024) 16 (4): 474–484.
Published: 09 July 2024
...Çağdaş Ertaş; Halil Ibrahim Karakan Purpose This study aims to use TripAdvisor data to identify which themes and events will attract more interest in the future of tourism activities and to provide guidance to the industry accordingly. Design/methodology/approach This study used qualitative...
Journal Articles
Worldwide Hospitality and Tourism Themes (2015) 7 (3): 229–241.
Published: 08 June 2015
...Dr John Bowen, Dr Seyhmus Baloglu; Hanim Kader Sanliöz Özgen; Metin Kozak Purpose – This study aims to examine various forms of hotel businesses’ social media (SM) practices by analysing TripAdvisor (TA) and examining its critical role in decision-making. As a well-known platform of SM in tourism...
