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Keywords: UTAUT
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Journal Articles
Worldwide Hospitality and Tourism Themes (2025) 17 (3): 367–375.
Published: 11 March 2025
... vs collectivism) from Hofstede’s cultural dimensions theory with the unified theory of acceptance and use of technology (UTAUT) theory since it is rarely investigated in the context of adopting new technology in the restaurant industry. Contactless payment systems Mamak restaurants Owners...
Journal Articles
Worldwide Hospitality and Tourism Themes (2024) 16 (6): 706–724.
Published: 20 May 2024
...Erdem Baydeni̇z; Turgut Türkoğlu; Nurullah Kart Purpose This study examines the psychological factors that directly influence individuals’ intentions to book or arrange reservations through resort hotel websites within the context of the Unified Theory of Acceptance and Use of Technology (UTAUT...
