... satisfaction and recommendation behaviour (Limberger et al., 2014). In this regard, user-generated content serves as a direct link between experiential narratives and observable behavioural outcomes. Recent studies on sensory experiences (e.g. Mehraliyev et al., 2020 ; Li et al...

... that are effecting both management and consumers. The current implications of these four trends are discussed as well as implications for the future. Big data analytics are commonly used to gain hotel guest insights from user-generated content (UGC) on social media. Consumers are posting volumes of information...

... this issue and external literature that provided additional insight into the themes. Findings – Five common themes were identified: the importance of user-generated content, regional variances of social media use, the importance of identity, the growing use of mobile access and the importance...

...Siân Easton; Nicholas Wise Purpose – This study aims to contribute perspective into how user-generated content (UGC) can be found to reinforce, or challenge, the commercial promotion of volunteer tourism in Nepal. Volunteer tourism is an expanding alternative niche market spanning the globe. More...