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Keywords: User-generated content (UGC)
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Journal Articles
Worldwide Hospitality and Tourism Themes (2015) 7 (3): 221–228.
Published: 08 June 2015
...-generated content (UGC) Using social media to market travel products has become an essential part of an organization’s marketing program. User-generated contents (UGCs) about your business on social media can create new customers from hundreds of people that are in or connected to the user’s network...
