... to the theme by analysing multi-qualitative data. The theoretical contribution of the article is that it shows that digital nomads' YouTube video posts regarding destinations are more effective on other digital nomads and those who want to become digital nomads. Marketing is an extremely complex...

... stage are motivated by viewer expectancy. Findings Millennial vlogger couples are using the YouTube platform to meet the demand for virtual tourism. Research limitations/implications This study provides new ways of looking at travel vlogging as an occupation and means of entertainment. However...