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Keywords: website-benchmarking
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Journal Articles
Worldwide Hospitality and Tourism Themes (2015) 7 (5): 440–452.
Published: 09 November 2015
... countries. website benchmarking, namely, a strategy used to evaluate and compare website quality, has been widely used within the context of tourism studies. Yet there is a relative lack of information concerning best practices for official tourism websites as a form of promoting rural tourism...
