The purpose of this paper is to explore linkages between Confucian‐based Asian cultural values and Michael Porter's model of national competitiveness. The cultural values of Indian students are compared with Asian American students’ cultural values, to explore alignment with economic growth and development factors.
Relationships between culture and economic development are conceptualized based on previous research and literature. Using an Asian Cultural Values Scale, Indian students enrolled in a Master’s of International Business program were surveyed. These data are compared with data collected from Asian American college students on the same items. The results are interpreted based on conceptualized relationships.
Indian students tend to exhibit greater conformity, emotional self‐control and collectivism values while Asian American students tend to place greater value on family recognition through achievement. The Indian student values appear to align more with the synthesis model of business development, while Asian American student values focus on success.
There is a small sample size of 69 in India.
This is the first study that assesses Indian student orientation toward Asian values compared with those of Asian Americans. The relationship of values and sustainable economic development is explored.
