Don't stop the music: why it is important that the over 55s stay abreast of new music technology Available to Purchase

Music‐listening technology is moving fast. As music compact disc (CD) sales fall, music download sales are on the increase. Portable music players (PMPs) can store entire music collections, including music videos, and can plug into home, car and other new music systems. This study examines the attitudes and perceptions of the over 55s towards new music technology, particularly PMPs and downloadable digital music. It also explores whether the over 55s are still interested in listening to music, and what barriers ‐ perceived or actual ‐ exist that limit access to new technology and how any limitations on access to the technology may be affecting their current music experience and compromising future listening.Statistical data from 50 completed questionnaires are supported by qualitative data from six additional semi‐structured interviews. Findings from this study suggest that people over the age of 55 listen to just as much (and sometimes more) music as they ever did. However, the research also reveals that their considerable lack of technological knowledge is the main barrier in their progress to newer music listening formats.