Communicating with Kids and Getting Them to Talk to You

Children see the internet as ‘their’ medium: email is ‘their’ communications channel. As more and more children get their own email address, it becomes an attractive (and relatively economical) means for brands to keep in touch with them. But a lot of damage can be done by using the medium unwisely. This article sets out a system for ensuring content is developed in such a way that children are pleased to receive it.