Earlycite

Research Article July 22 2026
Animal personification in social interaction among youth: a study of “animal fugue” emojis
Chao Wang; Xiangyi Wang; DaWei Zheng
Young Consumers: Insight and Ideas for Responsible Marketers (2026) https://doi.org/10.1108/YC-10-2025-2772
View articletitled, Animal personification in social interaction among youth: a study of “animal fugue” emojis
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Research Article July 8 2026
When social media backfires: the role of perceived authenticity of destination in predicting emotional satisfaction and young tourists’ pro-environmental behavior
Ivo Novitaningtyas; Widya Paramita
Young Consumers: Insight and Ideas for Responsible Marketers (2026) https://doi.org/10.1108/YC-11-2025-2838
View articletitled, When social media backfires: the role of perceived authenticity of destination in predicting emotional satisfaction and young tourists’ pro-environmental behavior
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Research Article July 8 2026
How influencer marketing shapes child consumer vulnerability in digital beauty consumption: the rise of Sephora kids
María D. De-Juan-Vigaray; Carmen Sarah Einsle
Young Consumers: Insight and Ideas for Responsible Marketers (2026) https://doi.org/10.1108/YC-03-2026-3050
View articletitled, How influencer marketing shapes child consumer vulnerability in digital beauty consumption: the rise of Sephora kids
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Erratum June 23 2026
Erratum: Guest editorial for the young consumers Special Issue on “Social media, cyberbullying and Gen Z”
Young Consumers: Insight and Ideas for Responsible Marketers (2026) https://doi.org/10.1108/YC-06-2026-3328
View articletitled, Erratum: Guest editorial for the young consumers Special Issue on “Social media, cyberbullying and Gen Z”
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Research Article June 22 2026
When AI says please: Gen Z’s perceptions of warmth, helpfulness and human-likeness in conversational AI
Tilen Pigac
Young Consumers: Insight and Ideas for Responsible Marketers (2026) https://doi.org/10.1108/YC-11-2025-2817
View articletitled, When AI says please: Gen Z’s perceptions of warmth, helpfulness and human-likeness in conversational AI
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Research Article June 18 2026
The influence of trust in streamers, price promotions and group interactions on young consumers’ herding behavior in live streaming commerce
Hao Zhang; Bikun Lin; Zixuang Zhang; Peifeng Zhu
Young Consumers: Insight and Ideas for Responsible Marketers (2026) https://doi.org/10.1108/YC-10-2025-2768
View articletitled, The influence of trust in streamers, price promotions and group interactions on young consumers’ herding behavior in live streaming commerce
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Research Article June 3 2026
Strategic authenticity in youth meme marketing: balancing participation and persuasion
Christopher Vardeman
Young Consumers: Insight and Ideas for Responsible Marketers (2026) https://doi.org/10.1108/YC-11-2025-2845
View articletitled, Strategic authenticity in youth meme marketing: balancing participation and persuasion
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Research Article October 1 2025
“Be wildly responsible”: how alcohol brands use social media to promote responsible drinking among young consumers in the UK
Suwan Wen; Jonatan Södergren
Young Consumers: Insight and Ideas for Responsible Marketers (2025) https://doi.org/10.1108/YC-05-2025-2536
View articletitled, “Be wildly responsible”: how alcohol brands use social media to promote responsible drinking among young consumers in the UK
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