Skip to Main Content
Article navigation
Volume 1, Issue 2
1 February 1999
This article was originally published in
International Journal of Advertising and Marketing to Children
International Journal of Advertising and Marketing to Children Cover Image for Volume 1, Issue 2
Review Article| February 01 1999

The Trouble Web Site Available to Purchase

Andrew Grumbridge
Andrew Grumbridge
On‐line Creative Controller Flextech TV 160 Great Portland Street London W1N 5TB, UK
Search for other works by this author on:
This Site
PubMed
Google Scholar
Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2396-9156
Print ISSN: 1464-6676
© MCB UP Limited
1999
International Journal of Advertising and Marketing to Children (1999) 1 (2): 147–157.
https://doi.org/10.1108/eb027608

The author explains in this paper (originally presented at a conference) the rationale behind developing a web site for one of Flextech Television's products.

Keywords:
Interactive, Cross‐Promotion, Chat Rooms, Feedback, Digital Platforms
This content is only available via PDF.
© MCB UP Limited
1999
You do not currently have access to this content.
Don't already have an account? Register

Purchased this content as a guest? Enter your email address to restore access.

Please enter valid email address.
Email address must be 94 characters or fewer.
Pay-Per-View Access
$39.00
Rental
This article is also available for rental through DeepDyve. Read this now at DeepDyve
132 Views
View Metrics
Influence of packaging attributes of a new soft-drink brand on customer engagement, brand experience and purchase intention of young Saudi consumers
Understanding UK university students’ day-to-day spending: a qualitative study
“Get ready with me for school”: childhood and adolescence commercialization through branded beauty videos on TikTok
Editorial: Generation Alpha and the evolution of consumer insights

Suggested Reading

Collaborative cross-promotion: How SMEs utilize social media platforms to collectively improve performance
Strategic Direction (March,2023)
A case in studying chat rooms: Ethical and methodological concerns and approaches for enhancing positive research outcomes
Journal of Information, Communication and Ethics in Society (February,2005)
THE REALITY OF VIDEO IN TRAINING
Industrial and Commercial Training (January,1988)
Ties that bind: leveraging horizontal and vertical ties within an entrepreneurial community in cross-promotional social media marketing
Journal of Research in Marketing and Entrepreneurship (December,2022)
Interactive Fashion Featuring of Sound in Fashion Design
Research Journal of Textile and Apparel (November,2012)

Related Chapters

The Sharing Economy in Turkey: A Marketing Perspective
Marketing Management in Turkey
Entrepreneurial Ecosystem and Value Creation: A Systematic Literature Review
Exploring the Latest Trends in Management Literature
The Role of Digital Media in Facilitating Sexual and Reproductive Health and Rights Advocacy and Communication Among Youth in Kenya: A Practitioner’s Perspective
Sexual and Reproductive Health and Rights in Sub-Saharan Africa: The Role of Digital Innovation and Emerging Technologies

Recommended for you

These recommendations are informed by your reading behaviors and indicated interests.

Cited By

Google Scholar
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal