Skip to Main Content
Article navigation
Volume 1, Issue 2
1 February 1999
This article was originally published in
International Journal of Advertising and Marketing to Children
International Journal of Advertising and Marketing to Children Cover Image for Volume 1, Issue 2
Review Article| February 01 1999

Building a Responsible Partnership with Schools JazzyBooks: A Case Study

Chris Coleman
Chris Coleman
Director, Jazzy Books Lasting Impressions (Sponsors) Ltd, Greencoat House 183 Clarence Street Kingston‐upon‐Thames KT1 1QT, UK
Search for other works by this author on:
This Site
PubMed
Google Scholar
Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2396-9156
Print ISSN: 1464-6676
© MCB UP Limited
1999
International Journal of Advertising and Marketing to Children (1999) 1 (2): 93–97.
https://doi.org/10.1108/eb027600

This article looks at the existing forms of in‐school marketing and the results of the launch of the JazzyBooks programme of sponsored school media.

Keywords: Ethics, Campaigns, National Curriculum, Research
This content is only available via PDF.
© MCB UP Limited
1999
You do not currently have access to this content.
Don't already have an account? Register

Purchased this content as a guest? Enter your email address to restore access.

Please enter valid email address.
Email address must be 94 characters or fewer.
Pay-Per-View Access
$39.00
Rental
This article is also available for rental through DeepDyve. Read this now at DeepDyve
101 Views
View Metrics
How thin and curvy models shape girls’ body image and purchase intentions
Young female consumers’ perceptions of sustainability virtual influencers: a perspective from goal-framing and source credibility
Erratum: Guest editorial for the young consumers Special Issue on “Social media, cyberbullying and Gen Z”
When AI says please: Gen Z’s perceptions of warmth, helpfulness and human-likeness in conversational AI

Suggested Reading

Choice vs. Action: Candidate Ambiguity and Voter Decision Making
Approval procedures and passive consent considerations in research among young people
Health Education (August,2005)
The Ethics of Research in Cyberspace
Internet Research (September,1994)
Nice people take drugs
Drugs and Alcohol Today (September,2009)
Opportunities for health and education to work together
Health Education (August,1997)

Related Chapters

Unpacking the Beliefs and Attitudes of Australian HREC Members: An Examination of Influences on Reviewer Decision-Making
Conscience, Leadership and the Problem of ‘Dirty Hands’
Corporate Reputational Dynamics, Private Regulation, and Activist Pressure
Strategy Beyond Markets
Awareness of Sexual Violence Among College Students
Sexual Violence on Campus: Power-Conscious Approaches to Awareness, Prevention, and Response

Recommended for you

These recommendations are informed by your reading behaviors and indicated interests.

Cited By

Google Scholar
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal