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Volume 1, Issue 4
1 January 2000
This article was originally published in
International Journal of Advertising and Marketing to Children
International Journal of Advertising and Marketing to Children Cover Image for Volume 1, Issue 4
Review Article| January 01 2000

Marketing to Kids in the 21st Century — Policy and Legislation Affecting Advertising to Children

Publisher: Emerald Publishing
Online ISSN: 2396-9156
Print ISSN: 1464-6676
© MCB UP Limited
2000
International Journal of Advertising and Marketing to Children (2000) 1 (4): 325–332.
https://doi.org/10.1108/eb027627

This paper is based on a speech given to the ‘Kid Culture Conference '99’ in London in November 1999.

Keywords: Advertising Restrictions, Advertisement Codes, Recall and Effect
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© MCB UP Limited
2000
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