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Volume 2, Issue 3
1 April 2000
This article was originally published in
International Journal of Advertising and Marketing to Children
International Journal of Advertising and Marketing to Children Cover Image for Volume 2, Issue 3
Review Article| April 01 2000

Some Insights into the Mentality of Nintendo Kids and Generation Search Available to Purchase

Carl Rohde
Carl Rohde
University of Utrecht, Bodehof 33, Tilburg, 5038 TS, The Netherlands
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2396-9156
Print ISSN: 1464-6676
© MCB UP Limited
2000
International Journal of Advertising and Marketing to Children (2000) 2 (3): 171–176.
https://doi.org/10.1108/eb027648

This paper looks at the phenomenon of Nintendo Kids and presents findings from academic studies, Europe‐wide research projects and academic market and trend researchers. Mental characteristics are analysed and essential marketing and communication conclusions are drawn.

Keywords:
Postmodern Generations, Digitial Generation, Children of the culture of divorce
This content is only available via PDF.
© MCB UP Limited
2000
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