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Over the past few decades, the issue over environmental conpcerns became a global agenda (Chen and Chang, 2013). Owing to the rapid environmental pollution, todays’ consumers became more concerned about environmentalism (Chua et al., 2016, 2019; Lin and Hsu, 2015), which has given rise to green consumption movement (Kaklamanou et al., 2015; Quoquab et al., 2019).

Green consumption can be referred as the acts that consciously seek to reduce the negative impact of individuals’ actions on the environment by minimizing the resources and energy consumption, using non-toxic substances...