It takes two to tango: young Chinese consumers’ perspectives on global smartphone brands Available to Purchase

Hong Yan Yu is based at the Department of Management, College of Transport and Communication, Shanghai Maritime University, Shanghai, China. She is Assistant Professor of Management. She earned PhD degree in Management at the Tongji School of Economics and Management, Tongji University, Shanghai, P. R. China. Her research focuses on e-commerce, online auction theory, machine learning and cloud computing. She has published over 20 peer-reviewed journal papers, including articles in Journal of Enterprise Information System, Journal of Intelligent & Fuzzy Systems and Statistics & Decision.

Deli Yang is based at the Neidorff School of Business, Trinity University, San Antonio, Texas, USA. She is Neidorff Family/Centene Corporation Endowed Professor, International Business. She earned her PhD degree in Management Science – International IP Management – at the Manchester Business School, the University of Manchester, UK. Her research centers on cross-cultural conflicts and uncertainties in patents and brands and internationalization. She has sole-authored four scholarly books, including Understanding and Profiting from IP in International Business: Strategies across Borders (3rd ed.), co-edited two books and published over 100 peer-reviewed papers. She served as a lead consultant for UN World IP Organization on Benchmarking IP Systems (2005–2012) and nurtured students from over 100 countries.

Carol Yoder is based at the Department of Psychology, Trinity University, San Antonio, Texas, USA. She is Professor of Psychology. She earned PhD in Experimental Psychology from Texas Tech University, USA. Her research focuses on applied cognition, especially the role of effect on memory and cognition, and how cultural values impact thinking and decision making. She has coauthored a textbook on applied cognition and published three-dozen peer-reviewed journal papers.

Maho (Mahmut) Sonmez is based at the Department of Management Science and Statistics, College of Business, The University of Texas at San Antonio, San Antonio, Texas, USA. He is a scholar and educator in Management Science and Statistics. He received PhD in Management Science – Decision Science at the Manchester Business School, the University of Manchester, UK. His research focuses on strategic decisions against IP uncertainties – comparative studies of developed and developing countries and their firms. He has published over 20 peer-reviewed journal papers.