Editorial: The infodemic, young consumers and responsible stakeholdership Available to Purchase

The recent development of the information landscape has increasingly affected social dynamics between consumers and other stakeholders, thus profoundly influencing their behaviour and decision-making (Gallotti et al., 2020; Lim et al., 2024). Notably, the abundance of information on digital platforms causes information overload, forcing consumers to navigate a vast sea of data before they can make informed choices effectively and responsibly. This phenomenon is known as an infodemic, wherein an overabundance of information makes it hard for individuals to determine credible sources when needed, regardless of whether they are aware of its accuracy. The infodemic,...