When young customers co-create value of AI-powered branded app: the mediating role of perceived authenticity Available to Purchase

Ms Diem-Trang Vo is based at The Business School, RMIT International University, Ho Chi Minh City, Vietnam. She is an Associate Lecturer in the School of Communication and Design, RMIT University Vietnam. Prior to joining RMIT Vietnam, she had five-year experience in marketing and communication industry. She received her master’s degree in communication (digital media) from Deakin University in Melbourne. Her main research interests focus on digital marketing, social media and human-centered artificial intelligence. Her research has been published in the Australasian Journal of Information Systems and a range of global conferences (Service Frontier, EMAC, ANZMAC, PACIS).

Dr Long Thang Van Nguyen is based at the School of Communication and Design, RMIT International University, Ho Chi Minh City, Vietnam. He is a Senior Lecturer at the School Communication and Design at RMIT University, Vietnam. His research interests are sustainability, health communication, work-integrated learning and collective empowerment in cyberspace. His research has been published in the Health Communication, Journal of Hospitality and Tourism Management, Journal of Strategic Marketing, Australasian Marketing Journal and a range of global conferences (AMA, Service Frontier, EMAC, ANZMAC). Prior to joining academia, he spent a decade working in sales and marketing and held a range of senior management roles in several hospitality organizations including the Ascott Limited in Singapore and Saigontourist in Vietnam.

Dr Duy Dang-Pham is based at The Business School, RMIT International University, Ho ChiMinh City, Vietnam. He is a Senior Lecturer and Senior Program Manager for the PhD programs in the School of Business and Management, RMIT Vietnam. Duy has received various research and teaching awards, including the RMIT Prize for Research Impact (Enterprise), which recognized his active engagement with the industry through conducting impactful research. His teaching and research focus on information security management, digital transformation and applied analytics for business and education. Duy is also a Co-founder and Secretary of the Vietnam Chapter of the Association for Information Systems.

Dr Ai-Phuong Hoang is based at The Business School, RMIT International University, Ho ChiMinh City, Vietnam.------Ai-Phuong Hoang is a Lecturer of Digital Marketing at RMIT in the School of Business and Management. Her research brings together computational social sciences and computer science to investigate consumer behavior, digital business transformation, fintech innovations, social networks, social media and methodology innovations for causal inference with large-scale, digital trace data. Corporate partners, under non-disclosure agreements, include leading telco, commercial banks and e-commerce retailers in Asia, America and Europe. Emmy has published in high-ranking journals and conferences, such as Journal of Management Information Systems, Behaviour and Information Technology, Electronic Commerce Research and Applications, Health Communication, Australasian Journal of Information Systems, Computers and Security. She holds a PhD in Information Systems (2nd specialization in Marketing), a Master of Applied Information Systems (IT-enabled Innovation and Entrepreneurship) from Singapore Management University and a Bachelor of Business (Business Information Systems) from RMIT University. In 2017, she was selected as a Young Scholar by the Pacific Telecommunications Council. From 2015 to 2016, she was a visiting PhD researcher at Carnegie Mellon University, under the Fellowship from the Living Analytics Research Center.