How Korean youth meet their need for approval while posting luxury goods on Instagram? Available to Purchase

Juha Park is based at the Department of Fashion and Textiles, Seoul National University, Seoul, Republic of Korea. She is a PhD majoring in fashion esthetics at Seoul National University. Her main research interest is fashion culture and fashion media. She worked for a R&D program at a fashion company and worked as a full-time instructor of fashion and arts at a high school and an educational institute for several years.

Jaehoon Chun is based at the Department of Fashion and Textiles, Seoul National University, Seoul, Republic of Korea. Jaehoon Chun is Professor at the Department of Fashion and Textiles, Seoul National University. She worked as a Designer for several fashion companies. She has much interest in fashion media and fashion esthetics. In 2018, she was awarded the eighth KSCT-Youngone Young Scholars Award by the Korean Society of Clothing and Textiles.