Describes the impact of changing lifestyles on family eating habits: families eat together far less nowadays than they did, and snacking and fast‐food restaurants are more common than they were, especially in the USA and the UK. Outlines the social changes behind these habits, notably the number of working mothers who rely on ready‐prepared meals, especially in young families, plus the larger number of divorces and the increasing amount of technology in the home. Points to research which shows that children who eat with their families tend to eat more fruit and vegetables and less saturated fat, and also had better school and psychological performance; the concern with obesity in particular is making parents and children more aware of the links between diet and health, and manufacturers are responding with new lines like Sainsbury’s Blue Parrot range.
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1 March 2002
This article was originally published in
International Journal of Advertising and Marketing to Children
Review Article|
March 01 2002
Eating trends: adapting to kids’ lifestyles
Publisher: Emerald Publishing
Online ISSN: 2396-9156
Print ISSN: 1464-6676
© MCB UP Limited
2002
International Journal of Advertising and Marketing to Children (2002) 3 (2): 33–38.
Citation
Clarke B (2002), "Eating trends: adapting to kids’ lifestyles". International Journal of Advertising and Marketing to Children, Vol. 3 No. 2 pp. 33–38, doi: https://doi.org/10.1108/17473610210813420
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