Legal briefing: advertising to children in Germany

Outlines the legal controls in Germany on advertising to children; there is no single law, but there is legislation covering advertising to children in specific media and for specific products, with self‐regulation playing a much smaller role than in the UK and other EU member states. Shows how the 16 German Bundeslander have strictly applied the European Union Television Directive in the areas of advertising to minors on TV or using other media, product restrictions relating to tobacco, alcohol, medicines, books and magazines, and toys; advertising in schools; and misleading advertising. Concludes with the rare judgments by German courts on infringement of these rules, and future restrictions.