Explains that creating solutions for children is a difficult process, as they reject much of what is offered to them. Introduces Kid Science: this is essentially a catch‐all term for various relevant disciplines like Psychology, Anthropology, Biology, and Sociology, backed up by Hypotheses (What if...? “). Moves on to empowering children by the Junior Board of Directors that Kids Industries has established which allows children to behave as “mini‐directors” of the company, and the Reverse Engineering framework; this involves taking a product and analysing what makes it work for children. Concludes with the Kids Forum, which involves the children’s parents being briefed about the project and repeating the exercise with the child’s friends shortly after.
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1 June 2003
This article was originally published in
International Journal of Advertising and Marketing to Children
Conceptual Paper|
June 01 2003
How kids can jump‐start the creative process
Publisher: Emerald Publishing
Online ISSN: 2396-9156
Print ISSN: 1464-6676
© MCB UP Limited
2003
International Journal of Advertising and Marketing to Children (2003) 4 (3): 11–18.
Citation
Pope G (2003), "How kids can jump‐start the creative process". International Journal of Advertising and Marketing to Children, Vol. 4 No. 3 pp. 11–18, doi: https://doi.org/10.1108/17473610310813852
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