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Sibling effects on preteen children's perceived influence in purchase decisions

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Connie Batounis‐Ronner, James B. Hunt, Lynnea Mallalieu
Journal: Young Consumers: Insight and Ideas for Responsible Marketers
Young Consumers: Insight and Ideas for Responsible Marketers (2007) 8 (4): 231–243.
https://doi.org/10.1108/17473610710838590
Published: 27 November 2007
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