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Journal Articles

“What brand do you eat?” The influence of food brands within children’s peer groups

Valérie Hemar-Nicolas, Mathilde Gollety, Coralie Damay, Pascale Ezan

Young Consumers: Insight and Ideas for Responsible Marketers (2015) 16 (3): 316–331.

https://doi.org/10.1108/YC-11-2014-00490

Published: 17 August 2015

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Journal Articles

How do children learn eating practices? Beyond the nutritional information, the importance of social eating

Valérie Hemar‐Nicolas, Pascale Ezan, Mathilde Gollety, Nathalie Guichard, Julie Leroy

Young Consumers: Insight and Ideas for Responsible Marketers (2013) 14 (1): 5–18.

https://doi.org/10.1108/17473611311305458

Published: 08 March 2013

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Journal Articles

Using brand character when targeting children: what for? An exploration of managers' and children's viewpoints

Valérie Hémar‐Nicolas, Mathilde Gollety

Young Consumers: Insight and Ideas for Responsible Marketers (2012) 13 (1): 20–29.

https://doi.org/10.1108/17473611211203911

Published: 09 March 2012

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