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Journal Articles

Meta-cognitive impairment in processing ingredients: the effects of jargon, list length and aids on young consumers’ evaluations of cosmetic products

Yalım Özdinç

Young Consumers: Insight and Ideas for Responsible Marketers (2022) 23 (1): 129–143.

https://doi.org/10.1108/YC-03-2021-1286

Published: 04 October 2021

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Journal Articles

Does message content matter in negative publicity? A study with young athletes emulating pros

Yalim Özdinç, Özlem Özdinç

Young Consumers: Insight and Ideas for Responsible Marketers (2015) 16 (3): 332–347.

https://doi.org/10.1108/YC-09-2014-00479

Published: 17 August 2015

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