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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (5): 786–807.
Published: 14 April 2025
... and statistical methods was employed to analyze the data, utilizing IBM SPSS version 28.0. Findings The findings of this study contribute to a deeper understanding of India’s evolving musical landscape, particularly the intersection of AI and EDM. The findings illuminate how EDM shapes teen identity, how AI...

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