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Keywords: AI-personalization system
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Journal Articles
Artificial intelligence in social media: a catalyst for impulse buying behavior?
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (5): 765–785.
Published: 11 March 2025
... the combined effects of AI-driven recommendations and visibility of AI-driven labels on impulsive buying behavior, offering new insights into the role of generational differences and consumer knowledge in AI-based social media marketing. Artificial intelligence Social media AI-personalization system...
