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Keywords: Actor-network theory
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Journal Articles
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2016) 17 (4): 363–375.
Published: 21 November 2016
...Ingvild Kvale Sørenssen Purpose The purpose of this paper is to show how actor-network theory (ANT) can be useful in exploring tweens consumption of the Disney franchises of High School Musical (HSM) and Hannah Montana (HM). Through the lens of the ANT and the concept of situated...

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