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Keywords: Addiction
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2023) 24 (1): 56–73.
Published: 19 October 2022
... consumers are at high risk of developing depression. Moreover, obsessive-compulsive (OC) tendencies and impaired self-esteem (SE) resulting from this depression may facilitate and fuel CB addiction. Despite no evidence for a direct link between depression and CB, the results indicate that this particular...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2022) 23 (4): 512–538.
Published: 08 April 2022
... a relatively new addictive behavior – vaping. It contributes to the literature of addictive behavior, social cognitive theory and theory of planned behavior. Further, it has important implications for public policy and the marketing of addictive products to youths. Addiction Intention to quit Realization...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2017) 18 (4): 425–438.
Published: 20 November 2017
... at: satyendra@irma.ac.in 05 07 2017 20 08 2017 18 09 2017 The psychological and medical literature considers binge behavior an addiction (e.g. Gold et al., 2003). Psychological researchers define it as “excessive amount in a short time”, such as binge eating or binge...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2009) 10 (1): 60–70.
Published: 13 March 2009
...Yonca Aslanbay; Muhiddin Aslanbay; Emine Çobanoğlu Purpose The purpose of the paper is to profile young Turkish consumers by segmenting them over internet addiction. Design/methodology/approach To profile the segments, the study analyses the internet addiction and its preceding factors among...

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