...Tobias Vogel; Aaron Heinz; Dorien Duffner-Korbee; Josephine Jahn; Tamara Marksteiner Purpose Influencer marketing has become a pervasive strategy targeting adolescent consumers. While previous research has demonstrated its effectiveness in fostering product desire, such heightened desire may also...

... 22 02 2026 © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Students Money management Behaviour Behaviour change Qualitative methods Adolescence Starting university is a significant life transition, with about 80% of full...

...Stephen Agnew; Patrick Roger; Tristan Roger Purpose This study aims to develop a peer financial modelling scale to ascertain any correlations between the role modelling of peers and the financial literacy of adolescents. The theoretical foundation for this aim lies in Social Learning Theory...

...Ulla-Maija Sutinen; Roosa Luukkonen; Elina Närvänen Purpose This study aims to examine adolescents’ social media environment connected to unhealthy food marketing. As social media have become a ubiquitous part of young people’s everyday lives, marketers have also shifted their focus...

...Meiting Liu; Aki Koivula Purpose This study aims to explore the potential that acting proenvironmentally protects adolescents from developing materialistic value. Design/methodology/approach Convenience sampling was adopted to collect data from two randomly selected secondary schools...

... © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Adolescence Youth Weight-related teasing Consumer behaviour Weight loss Dietary supplements Generation Z Numerous variables have been proposed from time to time by different researchers...

... of theoretical assumptions explaining consumer buying behavior and on a literature review regarding research conducted in this area. The study was conducted on adolescents aged between 16 and 19 years of age, 40 of whom suffered from ASD – Asperger syndrome and 50 of whom were without ASD – Asperger syndrome...

... re-use rights only Adolescence Consumer attitudes Influencer marketing With the emergence of digital media and online platforms, marketers are exploring the potential of different online marketing tools in public relations and advertising. In particular, brands have discovered the far...

...Alice Gilmour; Steve Gill; Gareth Loudon Purpose Poor eating habits established during adolescence are likely to lead to negative long-term health consequences. The childhood obesity epidemic is a growing public health concern, largely attributed to obesogenic environments. This study aims...

...Brahim Zarouali; Valerie Verdoodt; Michel Walrave; Karolien Poels; Koen Ponnet; Eva Lievens Purpose This study aims to investigate the development of adolescents’ advertising literacy and privacy protection strategies in the context of targeted advertisements on social networking sites (SNSs...

...Søren Kristiansen; Maria Camilla Trabjerg; Nanna Reventlov Lauth; Anders Malling Purpose The study aims to explore the types of simulated games and gambling platforms used by adolescents, adolescent’s experiences, motivations and behaviors vis-à-vis simulated gambling and the potential...

... is needed including new psychographic variables. Arham Adnan can be contacted at: adnan.arham@gmail.com 31 05 2017 23 08 2017 15 09 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Adolescence Children and brands...

... methods Adolescence Economic socialization © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Research suggests that financial behaviour learnt at university is likely to be carried forward into later life (Dangar Research, 2003 ; James et al...

... the individual gratification and interest with SNSs and significantly lower attitudes toward SNSs. 30 05 2016 19 08 2016 29 08 2016 Digital media Adolescence Consumer socialization The respondents’ responses to the open-ended questions regarding SNS liking and disliking were...

...Maria Ashraf; Kaleem Mohammad Khan Purpose The purpose of this paper is to understand the involvement of adolescents in family vacation and dining out on the basis of the type of family. Also, the purpose of this paper is to refine the Scanzoni’s sex role orientation scale (SSRS) in the Indian...

...Ruth Segev; Aviv Shoham Purpose This study aims to explore the dual identity role of joint gift-giving among adolescents. Studying this phenomenon through the lens of impression management theory enabled us to analyze private and group motives, drivers of these motives (givers’ public self...

...Kara Chan; Tommy Tse; Daisy Tam; Anqi Huang Purpose The purpose of this paper is to explore snacking behavior and perspectives on healthy and unhealthy food choices among adolescents in Mainland China. Design/methodology/approach Four focus-group interviews were conducted. Altogether 24...

... and attitude and in attention, elaboration and persuasion perspectives. H1. A slow-paced advergame results in high brand recall than a fast-paced advergame. Adolescence Quantitative methods Online media Other media and children Advergames Today the style of advertising media...

... Publishing Limited 2015 Adolescence Quantitative methods Children and food This paper draws together research which links the moral panic about the “adipose” body at the opening of the millennium to the worsening mental health of US teens. Noting the way medical advocates’ emphasis...

... the role models endorse. Originality/value – Besides echoing the common tendency that attachment to celebrity role models is strong among the youth, findings also indicate that young people, unlike adults, react naively to CeNM. © Emerald Group Publishing Limited 2015 Youth Adolescence...