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Keywords: Advertisements
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2022) 23 (4): 570–586.
Published: 17 May 2022
...Sharuti Choudhary; Subhadip Roy Purpose This study aims to analyse the roles in which children have been portrayed in advertisements over three decades (1990–2000, 2000–2010 and 2010–2020) and what have been the changes in the portrayal of the children, including the changes in product type...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2010) 11 (3): 160–169.
Published: 31 August 2010
..., CiTV, Five) was carried out in Autumn 2008. All output including programmes, advertisements, sponsorship, trailers and idents was examined for verbal and visual instances of food and drink. Food and drink mentions were classified according to food categories. Findings The results showed a high...
